While many agencies rely on project-based fees or flat hourly rates, our firm operates on a performance-driven principle: we only succeed when our clients do. Our revenue-based pricing model ties our earnings directly to the results we generate, creating a partnership based on accountability and shared growth.
This isn’t a model that works with just anyone. Nor should it be. Because we don’t get paid until results are delivered, we are extremely deliberate about who we take on as a client. That doesn’t mean we only work with well-established businesses or expect companies to already be thriving.
But we do look for certain qualities—indicators that a business, regardless of its current size, is ready to scale.
Our approach is tailored, rigorous, and selective by design. Below, we’ll explain what we look for in potential clients, why it matters, and why reaching out may still be the right move—even if you’re unsure whether your business checks every box.
More Than a Vendor, A Growth Partner
At the core of our strategy is the belief that great marketing only works when it’s grounded in trust. Our clients aren’t just paying for ads or campaigns. They’re engaging with a team that integrates into their operations, invests in understanding their audience, and builds systems that grow as they do.
To make this model work, we take on shared risk. We commit resources, time, and strategy without upfront compensation in the traditional sense. So, from our very first conversation with a prospective client, we’re looking for signs that this could be a partnership worth investing in—not just a one-off marketing job.
We Don’t Require You to Be Successful—But You Do Need to Be Serious
Many businesses assume they need to be well-established or have an impressive revenue track record before approaching us. That’s not the case.
Some of our most successful client relationships started with small, scrappy teams with limited budgets. What made those engagements successful wasn’t their size or current earnings. It was their ambition, clarity, and drive.
We look for founders and teams who are deeply invested in their business’s future. They don’t just want to “try a campaign” or “see how it goes.” They want to grow, and they’re ready to do what’s necessary to make that happen.
If you’re looking to double or triple your business in the next few years and you’re prepared to put the infrastructure in place to support that growth, you’re already aligned with our way of thinking.
Signs That Your Business May Be a Good Fit
There are no one-size-fits-all checklists, but several traits tend to show up in companies we successfully partner with. These include:
- A clear, proven product or service offering that solves a real problem
- An understanding of your customer base and what drives them
- A willingness to invest in your internal systems and sales process
- Operational readiness to scale—whether that means adding staff, handling more orders, or expanding locations
- A growth mindset, focused on long-term results rather than overnight success
We also look at factors like average customer lifetime value, conversion rates, current traffic sources, and marketing history. All of this helps us determine whether our strategies are likely to produce results—and whether those results are meaningful enough to make a partnership sustainable.
Industries We Often Work With
Because of the nature of our model, we tend to work in industries where customer acquisition and revenue can be clearly tracked and measured. Some of the sectors where we’ve seen especially strong results include:
- Home services (HVAC, plumbing, solar, landscaping)
- Healthcare and dental practices
- SaaS companies and digital products
- eCommerce stores with unique offerings and decent margins
- Legal, financial, and consulting services
- Franchises or multi-location businesses with centralized systems
That said, we’re not restricted to these industries. What matters more than the industry itself is whether we can tie marketing efforts to tangible growth and scale that success efficiently.
What We Evaluate in the Discovery Process
Our discovery process isn’t a generic intake form or a high-pressure sales call. It’s a two-way evaluation—your chance to assess us, and our chance to determine whether we’re a fit for one another.
During discovery, we’ll take a deep look at your business model, current revenue trends, margins, existing marketing efforts, and your goals for the next 12 to 24 months. We’ll want to know:
- What are your most profitable products or services?
- How do you currently generate leads or sales?
- What happens to a lead once it enters your system?
- What kind of growth are you prepared to support logistically?
- What does your decision-making process look like when it comes to scaling?
We also look closely at your team dynamics. Who owns marketing internally? Is there buy-in at the leadership level? Are there people in place to follow up on leads or nurture customers once they engage?
The more insight you can provide during this phase, the more accurate our projections and planning will be. In some cases, we may recommend specific infrastructure improvements before moving forward with a revenue-based agreement.
What Happens If You’re Not Ready—Yet
Not every business that applies for revenue-based pricing with Dow Digital is immediately approved. That doesn’t mean the door is closed.
We often stay in contact with promising founders and teams who need to make a few changes before they’re ready. That might mean improving your lead management process, updating your website to support conversions, or refining your offer.
We’re happy to offer strategic advice and planning recommendations, even if we’re not entering a revenue-sharing agreement right away. Many of our best client relationships started this way—by laying the groundwork and coming back to the table when the timing was right.
Our Clients Commit, and So Do We
Because we only earn when our clients do, we don’t take shortcuts. We dive deep into the data, test and refine constantly, and take ownership of performance. This requires significant effort on our side, which is why we ask the same from our clients.
We’re looking for businesses that are willing to collaborate, communicate, and act on recommendations. We don’t ask for perfection, but we do ask for commitment. The most successful partnerships happen when both sides are engaged, transparent, and open to evolving based on real results.
Why It’s Still Worth Reaching Out
Maybe your marketing efforts have been inconsistent. Maybe you’ve never worked with a firm that went beyond the basics. Maybe you’ve tried agencies before and walked away feeling like you paid too much for too little.
That’s exactly why it might be time to reach out to us. Dow Digital is built for businesses that want a different kind of relationship—one rooted in mutual accountability and shared outcomes.
Even if you’re unsure whether your company is an immediate fit, having a conversation with us could provide valuable perspective on where you are, where you want to go, and how to get there.
We’ve helped early-stage founders grow from a handful of leads a month to becoming dominant players in their niche. We’ve worked with established companies to unlock new markets and revenue streams they didn’t know were possible. All of that started with a simple first step: a conversation.
Let’s Find Out What’s Possible Together
Dow Digital isn’t for everyone, and that’s intentional. Our model requires more than just funding—it requires vision, trust, and a willingness to grow together. But if that describes your business, and you’re ready to think bigger, we’re ready to help.
We grow when you grow. That’s not just our pricing structure—it’s the foundation of how we work. If there’s even the smallest chance that your company could benefit from a results-driven partnership with a team that shares your goals, reach out. Let’s talk, assess the potential, and start mapping out what real growth looks like for your business.
