When the world turned upside down during the lockdowns, professionals across all industries faced unprecedented challenges. For one psychologist based in Los Angeles, the shift to teletherapy brought a significant setback. Even within her area of expertise, her client base dwindled as patients moved away or opted for online counseling from providers located elsewhere.
With mounting uncertainty about the future of her practice, she turned to Dow Digital on the recommendation of a friend.
What followed was a transformation not only in her patient intake but in the way she marketed her services entirely.
This case study explores how Dow Digital’s tailored digital marketing solutions helped this psychologist revive and grow her practice, allowing her to connect with more clients than ever before.
The Challenge: What She Needed
Before the pandemic, this psychologist had a thriving practice built around in-person sessions. Her reputation and referrals within the Los Angeles area had been enough to maintain a steady flow of clients.
However, the rapid increase in teletherapy options during lockdowns created new obstacles. Patients who relocated or found other remote therapists left gaps in her schedule. Word-of-mouth referrals dwindled, and organic online inquiries weren’t enough to make up for lost business.
The therapist had limited experience in digital marketing and wasn’t sure where to start. She needed to adapt quickly to survive but wasn’t sure how to position herself in an increasingly competitive landscape. That’s where we come in.
Enter Dow Digital
Her friend’s referral to Dow Digital couldn’t have come at a better time. For a while now, we’ve been providing customized digital marketing strategies and offering revenue-based pricing tailored to small businesses.
Our team identified three key priorities:
1. Enhance Online Visibility
The therapist’s existing online presence lacked the structure and reach necessary to attract new clients. SEO strategies were outdated, and city-specific targeting was nonexistent.
2. Attract the Right Clients
With a specialization in areas like grief counseling, relationship therapy, and stress management, the psychologist’s offerings were valuable but not clearly segmented to target specific audiences. Our idea: align her services with the needs of potential clients searching online.
3. Establish a Broader Reach
Beyond just Los Angeles, a new strategy was needed to target clients from across California, where restrictions on therapy licensing still allowed her to offer services remotely.
Combining expertise in SEO and targeted paid advertisements, Dow Digital created a comprehensive plan to accomplish these goals.
Our Strategy
1. SEO Optimization with City Pages
We began by implementing a robust SEO strategy. We built dedicated city pages targeting areas across California, beyond the psychologist’s home base in Los Angeles. These pages were crafted to rank highly for specific keywords like “online grief counselor in Pasadena” and “teletherapy stress management in San Diego,” and so forth.
By focusing on location-based search terms, potential clients searching for therapists near their area—even for remote services—were able to find her website. Additionally, content on the website, such as blog posts and FAQ pages, was updated regularly with keywords like “digital therapy,” “stress management counselor,” and “grief specialist,” further improving her search rankings.
2. Targeted Paid Advertising Campaigns
While SEO efforts were a long-term play, we also launched targeted ad campaigns for immediate results. Using platforms like Google Ads and Facebook Ads, we focused on demographic groups most likely to seek therapy. Each ad was carefully worded to address pain points and encourage potential clients to book a free consultation.
Example ad copy included:
By tracking ad performance through analytics, these campaigns were refined to maximize reach and minimize cost-per-click.
3. Content Creation to Build Trust
Knowing that trust is a significant factor in mental health services, we partnered with the psychologist to create meaningful content that showcased her expertise. Blogs, like “How Online Therapy Can Help You Cope with Loss,” were written with SEO best practices in mind while providing immense value to readers. These posts not only improved website traffic but also positioned the psychologist as a thought leader in her field.
Additionally, we worked with her to create professional FAQ pages that answered common concerns about teletherapy, building confidence among site visitors.
The Results
The results of Dow Digital’s efforts were nothing short of extraordinary. Within six months, the psychologist experienced transformational growth across several key metrics:
400% Increase in Website Traffic
Thanks to our SEO strategy, traffic originating from search engines quadrupled. Notably, specific city pages ranked in the top search results for multiple locations across California.
3X Growth in New Client Consultations
Within the first three months of launching the ad campaigns, consultations more than tripled compared to pre-pandemic levels. People from all over California were now finding and booking her services.
Improved Conversion Rates
With clear calls-to-action and thoughtful content on her website, the conversion rate from website visitor to paying client significantly improved.
Expansion of Services
The consistent influx of new clients allowed the psychologist to expand her offerings, introducing group therapy sessions for stress management and an online workshop series.
These results not only helped her recover from the initial setbacks caused by the lockdowns but also positioned her practice for long-term success.
How We Made the Difference
Our truly customized solution did the job for her. Unlike many digital marketing agencies she’d tried working with in the past, our strategies aren’t cookie-cutter. Instead, we took the time to understand her unique challenges, specialties, and the needs of her potential clients.
This approach combined technical precision (SEO and paid ads) with creative storytelling (engaging content creation), ensuring that every dollar invested delivered maximum value.
Beyond the impressive metrics, we’re proud that we gave her something even more valuable: peace of mind. By partnering with a team that truly understood her challenges and goals, she was able to focus on what she does best—helping her clients.
The Future
This case study is a testament to the power of digital marketing in transforming small businesses, even in industries as personal and sensitive as therapy. With the right strategy and tools, businesses can not only recover from challenges but also grow in ways they may not have previously imagined.
To learn how Dow Digital can help your business achieve similar success, contact us today and experience the difference a results-driven, full-service marketing agency can make.
400% Increase in Website Traffic
3X Growth in New Client Consultations
Improved Conversion Rates
Expansion of Services
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