Custom Marketing Services
You need marketing that’s right for your business – and not someone else’s. We offer custom marketing services not as some package, but as a strategic partnership built around your business goals, challenges, and opportunities.
Whether you’re a startup looking to establish market presence or a mature company targeting new verticals, our approach centers around flexibility, innovation, and results.
From SEO and paid media to IT support, sales team development, and campaign optimization, our custom marketing solutions are designed to grow with you.
We build your strategy around data, not assumptions. Then, we adjust as needed to meet performance benchmarks.
Our marketing is all about performance—often with a revenue-sharing model that ensures your success is tied directly to ours.
Marketing That Moves With Your Business
Marketing should never be static. As your company scales, enters new markets, or responds to evolving customer needs, your strategy should evolve as well. Our team doesn’t just launch and leave—we refine, restructure, and reinvest according to what’s actually working.
This means you’re not stuck with a fixed plan that fails to adapt. You get a responsive system that works toward your short- and long-term goals.
Everything starts with a deep discovery process. We assess your current efforts, market position, ideal customer profile, and performance gaps. From there, we propose a multi-channel strategy that’s engineered specifically for you.
It might include lead generation, automation, SEO, paid campaigns, analytics upgrades, CRM integration, or even in-house team support. The outcome is a system that’s built to convert, scale, and repeat.
Unlike traditional agencies that push predetermined packages, we start with a blank slate. Our clients come from a range of industries and business models, but they all share one thing in common: they want marketing that delivers tangible returns.
No Templates. No Guesswork. Just Proven, Custom-Built Systems
Off-the-shelf tactics don’t drive scalable success. Dow Digital designs each campaign from the ground up. Here’s how we break down our custom marketing services:
Strategic Foundation and Roadmapping
Before any deliverables go live, we collaborate with you to map a high-level strategy. This involves identifying what sets your brand apart, where your target audience lives online, and how to bring them to you in the most cost-effective way. The result is a custom roadmap that outlines each milestone—from traffic generation to lead conversion to retention.
Channel Selection Based on Data, Not Assumption
We don’t believe in using every channel for every client. Some businesses perform better with organic traffic and long-form content. Others scale faster through direct-response ads and automation. We tailor the platform mix based on your business goals, buyer behavior, and market dynamics. That includes:
Integrated Systems That Support Your Full Sales Cycle
Our custom marketing isn’t limited to acquisition. We consider the full lifecycle—from discovery to sale to long-term engagement. That means building systems that don’t just generate leads, but that support them through the sales funnel with consistency and scale.
For some clients, this includes designing and training a dedicated sales team that can work with the leads we generate.
For others, it might involve creating multi-touch email sequences, onboarding processes, or even building customer portals. It could mean all of the above and more. We design the infrastructure that supports your marketing strategy across every touchpoint.
Technology That Works With You, Not Against You
Digital marketing today is more than creative and copy. It’s a technology ecosystem. Our technical expertise ensures all aspects of your marketing—web platforms, tracking systems, CRM, lead capture, email tools—are aligned, functional, scalable, and right for you.
We often help businesses audit and rebuild the digital infrastructure behind their campaigns. This reduces friction, increases accuracy in attribution, and improves long-term performance.
Revenue-Based Engagement Model: Skin in the Game
What sets Dow Digital apart is our revenue-based pricing model for approved clients. When we agree to work together, we often base compensation on the revenue we help generate—not just the work we produce. That means our incentives are always aligned with your outcomes.
You’re not paying for blog posts, ad impressions, or vague strategy decks. You’re investing in performance. And because we’re just as invested in your results, you get a partner who’s accountable at every step.
We’re a Fit for Businesses That Are Ready to Scale
Our custom marketing services are ideal for businesses that have outgrown the generic agency model. We work with clients who:
We’re selective about the clients we take on—not because we want to be exclusive, but because we commit deeply to the results we promise. If we don’t believe we can create significant value, we’ll tell you up front. If we do, we go all in.
Transparent Reporting and Constant Optimization
“Custom” doesn’t mean “unclear.” Every campaign we run includes transparent reporting, with key performance indicators tied to your business goals. We share regular updates, collaborate on changes, and refine strategies based on real-time feedback.
We track everything that matters: conversions, cost-per-lead, customer lifetime value, campaign ROI, and platform-specific performance. If something isn’t performing the way we expect, we pivot quickly—because our reputation and compensation depend on it.
Always, our revenue-based pricing model ensures that our success is directly tied to yours. Whether you’re a startup looking to establish market presence or an enterprise aiming to dominate, we craft data-driven, adaptable campaigns that evolve with your business.
Why Off-the-Shelf Marketing Fails (And Custom Solutions Win)
Most marketing agencies rely on templates—same ad copies, same SEO strategies, same lead generation funnels—for every client. The result? Mediocre performance, wasted budgets, and missed opportunities (at best).
Our custom marketing solves this by:
A custom approach isn’t just “better”—it’s the only way to achieve sustainable, scalable growth in today’s competitive environment.
Custom Marketing Success Stories
A B2B equipment manufacturer struggled with 4-month sales cycles. We:
- Mapped their buyers’ research process to identify decision-point content gaps.
- Developed interactive ROI calculators and spec comparison tools.
- Trained their sales team on objection-handling using real search query data.
Outcome: Deals closed 70% faster, with a 25% increase in average deal size.
A regional fitness franchise needed to fill classes. We:
- Built localized microsites for each location with neighborhood-specific offers.
- Ran geo-fenced mobile ads targeting commuters near each gym.
- Partnered with community influencers for hyper-local social proof.
Results: Tripled new member sign-ups, with 30% lower cost per acquisition than national competitors.
These aren’t one-size-fits-all results. They’re the outcome of customized strategies that put performance and adaptability first.
Why Generic Agencies Fail (And How We’re Different)
The Dow Digital Difference: Custom Means Accountable
Ready for Marketing That’s Built Just for You?
If you’re tired of generic strategies that don’t move the needle, it’s time for a tailored approach designed around your growth goals.
Next Steps:
Contact Dow Digital today to start building your custom marketing solution. Let’s grow your business—your way.
We don’t push cookie-cutter retainers or vague promises. We offer custom marketing services built around what will generate results for your business. The first step is a consultation where we learn about your goals, challenges, and opportunities.
From there, we develop a proposal outlining our approach, pricing structure, and expected outcomes. You’ll know exactly what we plan to do, why it matters, and how we’ll measure success.
It might include lead generation, automation, SEO, paid campaigns, analytics upgrades, CRM integration, or even in-house team support. The outcome is a system that’s built to convert, scale, and repeat.
Custom marketing is more than a service—it’s a partnership built on strategy, technology, execution, and trust. If you’re ready to invest in marketing that works for your unique business, Dow Digital is ready to help you grow.
Reach out to us today and start building a system that’s tailored, tested, and built for performance.
A law firm specializing in complex litigation was drowning in low-quality leads. We:
Result: 64% fewer unqualified leads, but 140% more retained clients—increasing revenue without increasing ad spend.