When businesses seek out digital marketing, they’re often presented with confusing packages, uncertain ROI, and marketing companies that deliver inconsistent results. For many, it becomes difficult to distinguish between genuine value and empty promises. At Dow Digital, we’ve built a different kind of model—one where we don’t just provide marketing services. We enter a partnership with each approved client.
Our revenue-based pricing approach means that we grow when you do. That simple idea has become the foundation of a marketing relationship that rewards performance and delivers results.
What Is Revenue-Based Digital Marketing?
Traditional marketing firms operate on flat-rate pricing, service retainers, or hours worked. That model, while standard, can feel one-sided. The client pays regardless of whether the marketing delivers revenue or not. But at Dow Digital, our pricing is linked directly to your success. That’s the heart of revenue-based digital marketing.
We work with approved businesses to establish a strategy and then tie our compensation to how much revenue that strategy generates. This creates an alignment of interests. You’re no longer working with a marketing agency simply sending over reports and invoices—you’re working with a team that’s financially invested in your growth.
By taking on risk alongside our clients, we provide a level of dedication, analysis, and optimization that you won’t find in conventional marketing partnerships. When our clients succeed, we do too.
How Dow Digital’s Revenue-Based Model Works
Everything begins with a rigorous discovery process. We evaluate whether your business qualifies for revenue-based pricing. This includes assessing your sales processes, your market position, customer lifetime value, and scalability. Our model works best for companies that can support sustained growth and have the infrastructure to handle increased demand.
Once approved, we build a customized strategy that may include a combination of:
- Search engine optimization (SEO) to build long-term organic visibility
- Paid media campaigns (PPC, social ads, retargeting, and more) for immediate traction
- Lead generation funnels tailored to your audience and offer
- Sales enablement tools that bridge the gap between marketing and your team
- Conversion rate optimization for your site and campaigns
- Custom IT infrastructure that allows campaigns to scale without friction
Our team integrates tightly with yours, aligning on goals, tracking meaningful KPIs, and continually adapting to market feedback. And because our compensation is tied to your growth, we work with a level of urgency and precision that goes beyond standard client-agency relationships.
Why This Makes Dow Digital More Than Just a Marketing Company
When a marketing firm gets paid regardless of how the campaign performs, the relationship becomes transactional. However, our model ensures mutual accountability. We are more than just a service provider—we become a partner with skin in the game.
That partnership means:
- We invest time into understanding your customers and internal processes.
- We hold regular strategy reviews to adapt to market conditions.
- We provide full transparency into what’s working, what isn’t, and why.
- We fight for your success as if we were a member of your team—because in our model, we are.
This shift in mindset transforms how businesses view marketing. We’re no longer an external vendor providing ad creative or email campaigns—we’re an embedded partner looking for new ways to generate revenue.
Helping Small Businesses Grow
One of the most powerful aspects of our revenue-based model is how it opens the door for small businesses that would otherwise struggle to afford premium marketing services.
We’ve worked with growing companies in retail, B2B services, healthcare, construction, local eCommerce, and beyond—businesses with a great product or service but not the budget to waste on trial-and-error campaigns.
With Dow Digital, they don’t have to. Our approach reduces upfront risk, allowing us to scale performance with them. We handle the complexities of building an integrated digital marketing system—from customer acquisition to nurturing and conversion—while they focus on serving their customers and scaling their operations.
Take, for instance, a regional HVAC services company we partnered with. Their marketing had plateaued, and their website generated only a trickle of leads.
Within six months of switching to our revenue-based model, we rebuilt their entire digital funnel: optimizing their SEO footprint, managing paid campaigns targeting local zip codes, integrating call tracking, and creating a re-engagement campaign for old leads.
Their monthly lead volume more than doubled, and so did their booked appointments. And as their revenue increased, so did our share—cementing our relationship as true growth partners.
Helping Successful Businesses Reach the Next Level
While our model helps small businesses thrive, it’s equally effective for established companies looking to break into new markets or accelerate existing momentum.
Mid-sized and successful businesses often hit a ceiling—not because of a lack of product or customer base, but due to disjointed marketing, under-leveraged channels, or a failure to tie strategy to measurable results.
Data, Strategy, and Long-Term Growth
The revenue-based model only works when it’s backed by strategy, data, and execution. Dow Digital uses an analytical approach to campaign management. We don’t rely on hunches. Every decision we make is based on real-time performance data.
We track conversions, lifetime value, customer acquisition costs, channel attribution, and much more. This lets us quickly see what’s driving revenue and where to allocate resources for maximum impact. It also means we’re not just optimizing for clicks or leads, but for business results that actually matter.
Because of this, we can scale winning campaigns fast, and eliminate waste quickly. And as we grow with our clients, we’re always building toward sustainable, long-term marketing infrastructure—not just quick wins.
Beyond Campaigns: Sales Integration and Process Support
A marketing campaign can only do so much if the sales infrastructure behind it isn’t ready. That’s why Dow Digital often helps clients refine their sales funnels, implement CRMs, train internal teams on lead follow-up, and even script outbound calls. We know that the best marketing campaigns in the world won’t deliver ROI if the leads aren’t being handled correctly.
This full-funnel approach ensures that every dollar spent on marketing connects with the bottom line. Our goal is not just to drive traffic, but to turn that traffic into customers and those customers into long-term revenue.
Are You a Fit for Revenue-Based Marketing?
Not every business is a candidate for this model. Dow Digital’s revenue-based approach is designed for companies ready to scale and with the capacity to handle growth. We vet every opportunity carefully, ensuring there’s a mutual fit. But when there is—when your business has the fundamentals in place, and we see a pathway to growth—the results can be transformative.
This isn’t about paying for clicks or impressions. It’s about building something that performs. A marketing engine that drives your business forward every month. And a relationship built on performance, not promises.
If You Think Your Business is Ready, We’re Here to Help
We believe in partnerships that last. Our clients don’t just hire us for a campaign. They stay because they see the results, month after month. They stay because we’ve proven that when they grow, we grow.
Revenue-based marketing is more than a pricing model—it’s a commitment to shared success. And in an industry full of empty metrics and missed expectations, that commitment sets us apart.
We don’t sell clicks. We build growth. Together.
